Generative AI for Business Sprint
Save your seat in IMD's sprint to develop an effective and ethical AI strategy aligned with your business objectives.
Are you wondering how you can apply AI to your business? Are you looking to strip away the hype and understand what today’s AI systems, including the new wave of agentic AI, can and cannot do? And what social and ethical aspects should you consider when handling personal data?
- Online
- In English
- For who: Senior Executives & Business Leaders
- Time commitment: 5 days, 2-3 hours per day
- Price: 850 CHF per participant, excl. VAT (20 or more seats)
- Starting dates 2026: 09 March, 18 May, 05 October
Please note that these prices do not include any platform subscription fees. Subscription fee starts at 779kr per participant for our basic tier and can be tailored during discussions to best suit your specific needs.
What is a sprint?
Upskill. Fast.
Join IMD top professors as they tackle the biggest business
challenges in condensed, accelerated learning sprints.
IMD sprints help you acquire the latest critical knowledge
and skills with minimal disruption.
Enjoy active participation in the live sessions, interacting with your community, and/or building your project.
Each sprint gives you access to a range of tools and learning platforms designed so you can achieve real impact, fast.
Fast paced format
Get accelerated results with powerful daily learning distilled into short, high-quality sessions of 1-2 hours.
Active learning
Challenge and get challenged. Discuss your ideas with faculty. Gain insights from your smart study group. Get feedback on your work and give feedback to your peers.
Global connections
Join other ambitious leaders and shapers from around the world. Benefit from their experience. Build your network.
Immediately applicable
Project-based sprints teach you valuable frameworks and tools that you'll apply in real time. Gain strategic recommendations for your business.
Hyper relevant
IMD's professors are the trusted partners of industry leaders and experts in their fields. Work with them to upskill on topics that are critical for you.
What you’ll learn
- How did we get from AI to GenAI to Agentic AI?
- What is Machine Learning and why it is the foundation of recent AI breakthroughs.
- How Machine Learning powers Large Language Models and Agentic AI.
- What progress to expect next and which challenges remain hard.
- What generative and agentic AI can do for you and your business.
- Real-world examples of what works today.
- What it takes to move from successful pilots to scaled deployments.
- The business case: investments needed to capture real value from AI.
- Technology and infrastructure for successful AI implementation.
- Connecting AI to your proprietary data and knowledge.
- Deploying GenAI and agents: capabilities, tools, and how much autonomy to give.
- Common implementation traps and how to stay in control.
- What can go wrong: risks specific to generative and agentic AI.
- The regulatory landscape and where it’s heading.
- Building AI governance into your organisation.
- Getting started: practical steps for responsible AI adoption.
Meet IMD's Program Directors
Öykü Işık
Professor of Digital Strategy and Cybersecurity at IMD
Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organisations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues, which she believes are too important to be left to technical specialists alone.
Amit Joshi
Professor of AI, Analytics, and Marketing Strategy at IMD
Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specialises in helping organisations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.
Who will benefit?
Corporate executives
Senior executives looking to stay on top of the latest technology trends and gain a better understanding of the different applications of AI.
Business professionals
Professionals looking to upskill and advance in their career with the recent advancement in applications of AI in business.
Founders / Entrepreneurs
You are looking to create or expand your business into the field of artificial intelligence and machine learning.
What previous participants say
"The concepts are very well articulated, with relevant examples for easier understanding irrespective of whether one has previous know-how of the subject."
"The sessions around demystifying AI and machine learning were particularly helpful."